Discover · Style · Shine
The AI-powered style app that reads your aesthetic, scores your outfits, and turns your wardrobe into a personal editorial experience.
What Aura Does
Aura combines AI vision, aesthetic intelligence, and curated fashion data to give you the most personalized style experience ever built.
Point your camera at any outfit. Aura reads the fabric, palette, silhouette, and vibe — in seconds — and delivers a full aesthetic analysis.
Get a personal style score from 0–100, your aesthetic identity label, and your celebrity Style Twin. Updated every scan.
Your closet, curated. Archive outfits into named collections — "Gala Noir," "Summer Nomadic" — and browse your style history like an editorial archive.
Spotted a luxury piece you love? Aura finds 100% exact dupes across price ranges — so you can get the look for less, or invest in the real thing.
See your outfit's color story — your Primary, Accent, Organic, and Subtle tones — mapped to a visual palette unique to your aesthetic.
A deep, luxurious dark theme exclusive to Aura Plus members. Because your style app should look as good as you do.
Simple as that
Open the scanner, align your subject within the frame, and tap. Aura's AI reads texture, colour, silhouette, and style signals in real time.
Get your Aura Score, aesthetic identity (like "Quiet Luxury" or "Midnight Silk"), detected colour palette, and a celebrity Style Twin match.
Save scans to your personal wardrobe. Organize pieces into curated collections. Watch your style identity evolve over time.
Aura Plus
Cancel anytime. Terms and conditions apply.
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What people are saying
I've never felt so understood by an app. My Aura Score was spot on — "Quiet Luxury" is literally my entire personality.
The dupe finder alone is worth every penny of Aura Plus. Found a perfect dupe for a £900 coat for £65.
This is what Pinterest wished it was. My wardrobe archive is literally a fashion editorial now.
Start free. No account required to begin.